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The 13 best tech toys for kids in 2025
Okay, so 2025 has been a lot, right? Between the weird weather patterns and whatever new social media app the kids are obsessed with this month, figuring out how to make the holidays actually magical feels like a quest in itself. But take a deep breath, because the toy aisles—both physical and digital—are absolutely popping off this year.We’re not talking about the boring, beige educational gadgets of yore; this is a full-blown renaissance of tech toys that are genuinely cool, surprisingly affordable (we’re talking all under that magic $100 mark, because inflation is still a villain we’re all fighting), and packed with enough wow factor to make your kid’s face do that thing you only usually see in unboxing videos. Let’s dive into the main event, the lineup that’s giving major main character energy.First up, the nostalgia is real with the triumphant return of Tamagotchi. But these aren't the pixelated eggs from your childhood backpack; the Tamagotchi Paradise Pink Land and the Adventure Companion Backpack are like if your old digital pet got a Netflix series and a full merch deal.They’re more interactive, with vibrant screens and complex care routines that teach responsibility without feeling like a chore. Then you have the LEGO universe, which continues to be an unstoppable force.The DUPLO Drivers Building Playset is the perfect gateway drug for the toddler set, merging tactile building with cause-and-effect movement, while the more advanced LEGO Creator 3-in-1 sets let older kids flex their creative muscles, building, breaking, and rebuilding—a metaphor for life, honestly. For the audio-obsessed kiddos who’ve already commandeered your Spotify account, the Toniebox Audio Player Starter Set is a game-changer.It’s durable, screen-free, and operated through adorable little figurines. It’s the kind of simple, brilliant tech that makes you wonder why nobody thought of it sooner.On the active side, the LeapFrog LeapMove Active Learning System is basically a kid-friendly Peloton for the brain, getting them jumping and solving puzzles instead of just scrolling. And for the burgeoning gamers, the Fisher-Price Laugh & Learn Game Controller is a genius intro to the console world, and the Dungeons & Dragons Starter Set: Heroes of Borderlands is a fantastic, low-stakes way to introduce them to the collaborative storytelling and tactical thinking of tabletop RPGs—it’s Critical Role training wheels.The collectible scene is also thriving, from the mysterious blind-box thrill of the Mini Godzilla Collection and the Sanrio Rement My Melody & Kuromi Sweet Tea Party sets to interactive figures like the NANO MALS Stardream and the Primal Hatch Jurassic egg, which blend the unboxing hype with reactive, digital personalities. What makes this year’s crop so special isn’t just the tech itself, but the intentionality behind it.These toys are designed for sustained engagement, moving beyond the five-minute wonder to become genuine companions in play. They’re fostering creativity, encouraging physical activity, and teaching coding-adjacent logic, all while being, you know, actually fun.It’s a win-win, giving you that epic parent victory moment without obliterating your bank account. So, consider this your official spoiler alert for the best reactions come holiday morning.
#tech toys
#kids
#holiday gifts
#2025
#gaming
#educational toys
#featured
