Outpoll | WisdomTree, a firm with $150 billion in assets, says crypto is now a core business

CryptobitcoinInstitutional Adoption

The landscape of traditional finance is undergoing a seismic shift, and WisdomTree’s latest move is a powerful tremor. With a staggering $150 billion in assets under management, the firm has decisively pivoted, declaring crypto a 'core business'—a phrase that carries the weight of boardroom strategy and long-term capital allocation.This isn't a speculative side bet; it's a fundamental integration. For years, the chasm between TradFi's gilded towers and DeFi's decentralized frontier seemed unbridgeable, marked by mutual suspicion.WisdomTree, however, has been a quiet pioneer, launching one of the first Bitcoin ETFs and exploring tokenized funds. Their declaration signals that the institutional dam has not just cracked but burst.The implications are profound. We're moving beyond the era where crypto was a fringe asset class for retail enthusiasts and hedge funds.This is about the plumbing of finance itself—settlement, custody, and asset representation—being reimagined on-chain. Other asset managers will now face immense pressure to follow suit or risk obsolescence.For regulators, the game has changed; you can't dismiss a core business line of a $150 billion firm as a passing fad. The convergence is here, and it’s being led not by a Silicon Valley startup, but by a Wall Street incumbent placing a monumental bet on a digitized future. The real story isn't the price of Bitcoin today, but the irreversible institutional momentum building for a tokenized tomorrow.

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