Jack Dorsey Funds diVine, a Reboot of Vine.

2 hours ago7 min read

Okay, so Jack Dorsey is officially in his reboot era, and honestly, my timeline is already screaming. The Twitter co-founder just backed diVine, which is, for the uninitiated, a full-blown resurrection of Vine, the app that basically invented internet culture as we know it before it was unceremoniously put down by Twitter itself in 2017.This isn't just some nostalgic side project; Dorsey is throwing his weight and, presumably, a serious bag of cash, behind a platform that promises to bring back the iconic 6-second, looping video format we all desperately miss. But here's the real tea: diVine isn't starting from scratch.It's planning to incorporate Vine's entire legendary archive. Let that sink in.We're talking about the digital Louvre of memes—the original 'Damn Daniel' white Vans, the 'What are those?!' guy, the kid who sneezed and blew out his birthday candles in one glorious, chaotic clip. This is our cultural heritage, people! It’s like finding out a long-lost season of your favorite show is finally getting released from a vault.The move feels like a major flex from Dorsey, a sort of public atonement for the original sin of killing the very thing that defined a generation of online humor. In today's landscape of endless, algorithmically-served TikTok dances and overly polished Instagram Reels, the raw, chaotic, and beautifully unhinged spirit of Vine is a relic we didn't know we needed back.It was the pure, concentrated essence of comedy, a masterclass in storytelling under extreme constraints. Think about it: every single clip was a mini-saga.You had a setup, a twist, and a punchline, all in the time it takes to tie a shoe. It trained an entire generation to be funnier, quicker, and more creative.The potential for diVine to disrupt the current short-form video wars is huge. TikTok may have the users and the powerful 'For You' page, but it lacks the soul and the specific, nostalgia-laced brand of chaos that Vine owned.By bringing back the original archive, diVine isn't just launching a new app; it's launching with a pre-built universe of inside jokes and legendary moments that millions are already emotionally invested in. It’s a ready-made fandom.Of course, the big question is whether the magic can be recreated. The internet is a different place now.The pressure to go viral is immense, and the creator economy is a serious business. Can diVine foster that same feeling of spontaneous, low-stakes fun, or will it become just another platform for brand deals and clout-chasing? The success will hinge on the community it builds and whether it can resist the enshittification that seems to plague every social platform eventually.But with Dorsey's backing and the entire weight of meme history behind it, diVine has a fighting chance to be the comeback story of the decade. I, for one, am ready to log on and see if it can still make me cry-laugh in six seconds flat.

#featured

#Jack Dorsey

#diVine

#Vine reboot

#video archive

#social media

#tech investment

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