Cj Hendry Elevates NYC's Flower Stands into High-Art Destination with First Permanent Soho Shop

3 hours ago7 min read2 comments

Australian artist Cj Hendry has launched her first permanent retail space in New York's Soho, transforming the quintessential NYC flower stand into an immersive high-art installation. The store is a masterclass in illusion, inviting visitors to engage with a collection of plush, hyper-realistic fabric blossoms that are as much tactile sculptures as they are luxury goods.This venture marks a significant evolution for Hendry, whose previous large-scale, ephemeral installations like 'Epilogue' and 'RIP' generated viral social media buzz and attracted a devoted celebrity following. Moving from pop-up spectacle to a fixed address, she establishes a new nexus where art and commerce perform an intimate, dazzling dance.The crisp, white-walled boutique offers a serene, curated alternative to the hurried sidewalk purchase. Each impossibly lush floral arrangement, styled with the precision of a fashion editorial, is a testament to Hendry's obsessive attention to detail.The act of selecting a piece becomes a performative declaration of taste, turning customers into participants in an ongoing narrative of art and glamour. More than a shop, it is a permanent stage that redefines public art for a new era—not confined to a museum, but alive, interactive, and available for those seeking beauty in the most unexpected urban corners.

#Cj Hendry

#flower shop

#Soho

#New York

#art installation

#plush blossoms

#designboom

#featured

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