WIRED's Top 40 Early Black Friday Picks: Tested Gear on Sale Now (2025)

3 hours ago7 min read1 comments

The holiday shopping season is arriving earlier than ever, and the 2025 Black Friday preview is already delivering exceptional value on gear our experts have personally vetted. We've sifted through the early offers so you don't have to, compiling the best discounts on products we've tested and trust.For a unique blend of nature and technology, smart bird feeders are a standout. Our tests confirm these devices offer a surprisingly engaging experience, providing HD live streams and AI-powered bird identification directly to your phone—all at a rare discount.It’s a novel way to find moments of calm. In wearable tech, major brands are offering significant price cuts on their latest smartwatches.We've worn these devices through workouts, workdays, and sleep, and they consistently deliver as powerful fitness trackers, notification hubs, and health monitors. Securing this level of integrated tech at a reduced price is an opportunity not to be missed.For household essentials, our top-rated vacuum cleaners are also seeing impressive discounts. A powerful, well-designed vacuum can transform cleaning from a chore into a quick, efficient task, leaving your home spotless and giving you more free time.The early arrival of these deals signals a strategic shift in retail, encouraging shoppers to buy now before the holiday rush. With inventory on high-demand, tested items likely to shrink, our advice is to act quickly on these trusted recommendations to secure the best gear of the season.

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