Vox Launches 'Buy One, Give One' Holiday Membership Drive to Broaden Access

21 hours ago7 min read

Vox Media is introducing a 'buy one, give one' initiative for its annual memberships this holiday season, aiming to double the reach of its explanatory journalism. From November 24 to January 5, each new annual membership purchased will be matched with a free one-year membership for an individual who could not otherwise afford it.This model allows supporters to directly fund access to Vox's reporting for a wider audience. Members retain all standard benefits, including ad-free podcasts, full website access, and exclusive community content, while simultaneously providing those same privileges to another person.For those seeking financial assistance, a simple application process is available, with memberships granted in the new year. The campaign highlights a growing strategy in digital media to build sustainable, community-supported journalism that is less reliant on advertising. By directly connecting those who can pay with those who cannot, Vox is working to create a more inclusive and resilient information ecosystem for all readers.

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