Otherreal estateSustainable Architecture
Dimore Surfaces wins Red Dot Award for Brillio finish.
In a move that feels less like a product launch and more like a digital alchemist’s dream made tangible, Dimore Surfaces has transmuted the humble porcelain tile into a stroke of pure genius with its Midas Collection, an achievement now formally crowned with the prestigious Red Dot Award for its Brillio finish. This isn't merely another tile collection; it's a paradigm shift in how we conceive of surfaces, a perfect synthesis of material science and aesthetic vision that speaks directly to the creative class—architects, interior designers, and artists—who are increasingly leveraging AI-powered tools to prototype and visualize spaces before a single physical element is put in place.The Brillio finish itself is the star, a proprietary surface treatment that bestows what can only be described as a kind of material invincibility: an almost supernatural resistance to scratches that would mar lesser surfaces and an imperviousness to stains that makes it a dream for both high-traffic commercial lobbies and the spill-prone chaos of a family kitchen. Imagine the creative freedom this unlocks; a designer using Midjourney to generate a concept for a restaurant can now specify a material that matches the AI's flawless, luminous renderings in real life, without the traditional compromise on durability.The Midas name is, of course, perfectly chosen, evoking the mythical king whose touch turned all to gold, yet here the transformation is inverted—it’s not about accruing superficial wealth but about embedding intrinsic value and resilience into the very fabric of the material. This award from the Red Dot jury, a body known for its exacting standards that often feel like a human-curated algorithm for quality and innovation, validates a trend we're seeing across the design-tech landscape: the erosion of the boundary between the digital and the physical.The sintered stone base of the collection is a canvas, and the Brillio finish is the varnish that locks in the vision, creating a surface that doesn't just look pristine in a showroom but maintains its character and integrity through years of use, much like a perfectly optimized user interface that remains intuitive and beautiful through countless updates. For the creatives who will deploy this material, it’s akin to discovering a new brush in Photoshop that not only paints with unparalleled clarity but also protects the canvas from any future degradation.The implications are vast, suggesting a future where our built environments are not only beautiful but also hyper-functional and sustainable, as long-lasting materials reduce the need for replacement and waste. Dimore Surfaces, with this collection, hasn't just created a better tile; they've composed a symphony of form, function, and future-proofing, a testament to what happens when human ingenuity is applied to the ancient art of surface-making, resulting in a product that feels both timeless and utterly of the moment.
#featured
#Dimore Surfaces
#Midas Collection
#Brillio Finish
#Red Dot Award 2025
#sintered stone
#porcelain tiles
#design award
