Apple Considered Buying Halide Camera App for iPhone Upgrades

19 hours ago7 min read

So, Apple apparently thought about buying Halide, that slick camera app a lot of iPhone photography nerds swear by. You know, the one that gives you manual controls and RAW shooting, stuff Apple’s own Camera app has always kept kinda simple.It’s a classic Silicon Valley move, right? Spot a brilliant piece of outside innovation, think about swallowing it whole to make your own product better. It didn’t happen in the end, but the fact they even considered it tells you a lot.It shows that even a behemoth like Apple, with its legendary in-house design teams, sometimes looks over the fence and thinks, ‘Hey, that’s a really nice garden. ’ They’re in an arms race for the best smartphone camera, and absorbing a best-in-class app like Halide would have been a shortcut to pleasing the prosumer crowd who still eye mirrorless cameras.But this comes at a tricky time. Regulators are watching Big Tech’s every acquisition with a magnifying glass, worried about them squashing competition.And Apple’s own App Store policies are already under fire for potentially favoring their own apps. It’s a balancing act: innovate quickly versus playing nice with the rules.Meanwhile, Apple’s just rolling out an iOS beta with ads in Maps and patching security holes, which is its other way of evolving—layer by layer, update by update. The Halide idea feels like a glimpse of a different, more aggressive path they could have taken.

#Apple

#iOS

#iPhone

#Halide

#camera app

#acquisition

#software

#security

#update

#photography

#editorial picks

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