Mike Mills, Darius Rucker, and Steve Gorman Launch Supergroup Howl Owl Howl.

2 days ago7 min read

In a powerful convergence of musical legacies, R. E.M. bassist Mike Mills has co-founded the new supergroup Howl Owl Howl, uniting with Hootie & the Blowfish's Darius Rucker and The Black Crowes' Steve Gorman.This collaboration brings together the defining jangle-pop intellect of alternative rock, the soulful resonance of a multi-genre frontman, and the gritty, foundational backbeat of blues-rock. Their debut single takes an unexpected but shrewd aim at modern celebrity culture, using the launch of a pop star's fragrance as a metaphor to explore themes of personal branding, commercial identity, and the lingering essence of fame in the 21st century.The specific scent name remains a teaser, building anticipation for a track that promises to be both witty and deeply observant. The creative potential is immense: Mills's melodic bass craftsmanship intertwines with Gorman's unshakeable rhythmic drive, providing a sophisticated rock foundation for Rucker's unmistakably warm baritone, which has journeyed from 90s alt-rock anthems to country music stardom.This is not a nostalgia project but a vibrant new chapter, demonstrating how their distinct, evolved sensibilities can fuse to create fresh, relevant music. The song uses the concept of a celebrity perfume—an invisible, lingering marker of identity—as a clever lens to examine how artists package themselves for consumption, a poignant subject for musicians who have navigated the industry's shift from MTV to the influencer era.Howl Owl Howl joins a welcome trend of legacy artists forming collaborative ventures driven by creative synergy rather than commercial calculation. For listeners, it offers the unique thrill of hearing the voice behind 'Hold My Hand' glide over rhythms from 'Hard to Handle' and melodies born from the mind that shaped 'Nightswimming. ' The name itself evokes a primal, communal call to attention, and their debut single is perfectly poised to be an intoxicating first taste of this formidable new union.

#featured

#R.E.M.

#Mike Mills

#Darius Rucker

#Steve Gorman

#Howl Owl Howl

#Ariana Grande

#My Cologne

#supergroup

#fragrance