Formula 1 may sell US broadcasting rights to Apple for $140M
1 day ago7 min read0 comments

Alright, folks, buckle up because the world of F1 broadcasting is about to get a whole lot more interesting, and it’s looking like Apple is ready to take the checkered flag. Word on the street—and by street, I mean the paddock gossip mill that’s almost as reliable as Max Verstappen’s qualifying laps—is that Apple is poised to snatch the U.S. broadcasting rights for Formula 1 right out from under ESPN’s nose during the upcoming Austin Grand Prix weekend.We’re talking a monster deal here, reportedly around $140 million per season, which absolutely dwarfs what ESPN has been paying. Let’s be real, that’s not just a raise; that’s a whole new pay grade, like going from a midfield budget to a top-tier Red Bull-level war chest overnight.This isn't just some random business move; it's a seismic shift that tells you everything you need to know about where sports media is headed. Remember when F1 was this niche, hard-to-follow sport in the States? The Drive to Survive era changed all that, turning it into a mainstream obsession, and now the big tech players have taken notice.Apple, with its seemingly infinite cash reserves and a proven playbook from its MLS deal, isn't just dipping a toe in the water—it's doing a cannonball into the deep end. But here’s the drama, the real 'will they, won't they' subplot that has everyone in the community buzzing: what happens to F1 TV? Right now, it’s the holy grail for hardcore fans, offering every session, every onboard camera, and no commercials.It’s the ultimate fan service. The big sticking point in these negotiations is how, or even if, F1 TV will coexist with Apple’s broadcast universe.Will it get absorbed, become a pricey add-on, or just get benched entirely? This is the kind of behind-the-scenes tension that defines an era. For the fans, this could mean a slicker, more integrated experience right on their Apple devices, maybe even some mind-blowing augmented reality features during races.But it also raises the specter of fragmentation and higher costs. Are we heading towards a future where you need a dozen different subscriptions just to watch the sports you love? This deal could set the template.And let’s not forget the ripple effects. For Formula 1 itself, this massive injection of cash from a tech titan like Apple validates its explosive growth in the American market and provides a financial rocket boost that could fund the next generation of technical innovation.For other sports leagues, they’re watching this like a hawk, because if Apple can make F1 work on a global scale, they’re coming for the NFL, the NBA, you name it. This is more than a rights deal; it's a statement of intent in the high-stakes game for the future of live sports entertainment.