Judge Pushes for Swift Action as Landmark Google Adtech Monopoly Case Nears Conclusion

2 hours ago7 min read

The landmark antitrust case against Google, which accuses the tech giant of illegally monopolizing the digital advertising market, is approaching a critical juncture. With closing arguments complete, the focus has shifted from establishing the monopoly—a fact already determined by US District Court Judge Leonie Brinkema—to the potential remedy: a court-ordered breakup of Google's adtech business.Judge Brinkema has signaled a sense of urgency, pressing the Justice Department for a swift enforcement plan and noting that 'time is of the essence' to prevent a prolonged appeals process from undermining the ruling. Google's defense has characterized the proposed forced sale of its adtech unit as a 'radical' and 'extreme' measure that would harm consumers, a familiar argument from historic antitrust battles.However, the judge's awareness of enforcement challenges during an appeal highlights the critical need for a timely and effective resolution. This US case is part of a wider global crackdown, as evidenced by the European Union's recent $3.5 billion fine against Google for similar adtech violations. The final decision will set a powerful precedent for regulating digital-age monopolies, potentially reshaping the future of online competition and how governments oversee the immense power of Big Tech.

#Google

#antitrust

#ad tech

#monopoly

#Department of Justice

#legal case

#breakup

#featured

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