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Google fined $665 million for anticompetitive practices in Germany.
In a landmark ruling that reverberates through the corridors of global power, a Berlin court has ordered Google to pay a staggering 572 million euros, approximately $665 million, to two German price comparison platforms, Idealo and Producto, for what the judiciary has definitively labeled 'market abuse. ' This is not merely a financial penalty; it is a profound judicial censure of the tech behemoth's anticompetitive tactics, specifically its systematic favoring of its own service, Google Shopping, within its ubiquitous search results.The court found that Google, a subsidiary of Alphabet, leveraged its dominant market position to suffocate competition, a practice known as 'self-preferencing,' thereby granting itself an unfair advantage that directly harmed rivals. Idealo, which had initially pursued a monumental claim of over 3.8 billion euros, was awarded 465 million euros ($540 million), while Producto received 107 million euros ($124 million). Google's defense, pointing to changes made in 2017 that it claimed leveled the playing field for competing shopping platforms in search ads, was ultimately dismissed by the court as insufficient to rectify the entrenched damage.Albrecht von Sonntag, co-founder of Idealo, declared with the gravity of a statesman that 'abuse of dominance must have consequences and must not be a profitable business model that pays off despite fines and damages,' signaling that this verdict is but the opening salvo in a protracted legal war. This German case is not an isolated incident but rather the latest battle in a decade-long continental campaign against Google's market dominance, echoing the European Union's previous 3-billion-euro fine for anticompetitive practices in advertising technology and its ongoing scrutiny of Google's preferential treatment of its own services like Google Flights and Google Hotels under the formidable new Digital Markets Act. The ruling sets a powerful precedent, reinforcing the European bloc's position as the world's most aggressive regulator of Big Tech, and poses a significant challenge to the American-led model of digital capitalism, forcing a reckoning on whether global tech giants can be compelled to operate as neutral platforms rather than self-serving market participants.
#Google
#antitrust
#Germany
#fine
#market abuse
#featured
#price comparison
#EU regulation