Worried about rising bills and getting by? Keir Starmer has the answer: try chewing a flag! | Aditya Chakrabortty
18 hours ago7 min read1 comments

The political arena in 2025 has become a masterclass in strategic misdirection, where the central issue tormenting millions of Britons—the relentless squeeze of the cost-of-living crisis—is being systematically ignored by the very government elected to address it. Prime Minister Keir Starmer’s pivot to patriotism, a move straight out of the campaign strategist’s playbook for changing the narrative, feels like a calculated gambit to reframe a national conversation that is fundamentally about economic survival.While households are making desperate calculations between heating and eating, the government’s focus on symbolic gestures like flag-waving represents a profound dissonance that could ultimately prove fatal at the ballot box. This isn't merely a policy disagreement; it's a fundamental failure of political alignment, reminiscent of campaigns that collapsed when they lost touch with the visceral concerns of their base.Polling data consistently flashes red on economic anxiety, yet the ministerial response lacks the urgency of a wartime cabinet facing an economic emergency. The media, often a willing participant in these manufactured debates, amplifies the culture war distractions instead of holding power to account on the issues that dictate the quality of daily life.This creates a feedback loop where political discourse becomes increasingly warped, serving the interests of the political class rather than the public. The consequence is a growing chasm of trust, where voters perceive their leaders as not just out of touch, but actively indifferent. If Starmer’s team doesn’t wise up to this core vulnerability—if they continue to believe that national pride can fill empty stomachs or pay soaring energy bills—then this strategic miscalculation will sink his premiership as surely as any major scandal, because in politics, the quickest way to lose an election is to stop listening to the people who are struggling to get by.