Heinz launches squeezable turkey gravy for Thanksgiving leftovers.

2 hours ago7 min read

In the delightful chaos that follows Thanksgiving, a peculiar ritual has taken root on TikTok, where home cooks become architects of the most elaborate leftover sandwiches, a tradition now in its fourth year and often soundtracked by a viral audio clip from the quintessential '90s sitcom *Friends*. The clip, a monologue from Ross Geller obsessing over his sister's culinary masterpiece, describes the 'moist maker'—a sandwich distinguished by its crucial center slice of bread, thoroughly soaked in gravy.This year, Heinz, the venerable purveyor of ubiquitous condiments from ketchup to mustard, is diving headfirst into this digital food phenomenon with a brilliantly quirky innovation: a squeezable turkey gravy kit designed explicitly for engineering the 'ultimate Thanksgiving leftovers sandwich. ' The limited-edition offering, available via Walmart.com, doesn't just sell you gravy; it sells an experience. The kit arrives with an empty squeeze bottle, a separate jar of Heinz's classic turkey gravy, and instructions that lovingly quote the very *Friends* episode that started it all.As Jamie Mack, Heinz's Associate Director of Brand Communications, explained in a press release, this is a celebration targeting millennial sitcom-lovers and their 'irrational love' for a sandwich that epitomizes holiday food crafted with obsessive care. This move, however, prompts a flurry of questions for the curious foodie.Heinz already offers a surprisingly diverse array of jarred gravies, from adventurous caramelized onion and thyme to the steadfast traditional turkey flavor, catering to those who bypass the hours-long process of roasting poultry for its pan juices. So, what genuine convenience does a squeeze bottle offer? Is the gravy meant to be applied cold, straight from the fridge, a potentially divisive culinary choice? The concept pushes the boundaries of condiment convenience into uncharted, and frankly, amusing territory.The original *Friends* moment, from the 1998 episode 'The One with Ross's Sandwich,' culminates in Ross's iconic meltdown after his boss repeatedly pilfers his lunch, including his prized moist maker, a scene that has found new life and meaning in the digital age. Brands chasing food-related TikTok trends is hardly novel; the platform is a relentless engine for micro-trends, viral one-dish meals, and occasionally horrifying products, with content that can rocket to millions of views overnight.While Gen Z often fuels this viral food scene, Heinz is aiming its gravy stunt squarely at millennials—a generation that not only watched *Friends* as it aired but is now redefining holiday traditions as hosts. They aren't the first on this particular gravy train; Williams Sonoma, King's Hawaiian, and Kroger have all previously posted their own moist maker homages.The trend itself seems to trace back to a 2021 TikTok from the account 'cooking panda,' which juxtaposed the *Friends* audio with a step-by-step sandwich construction, amassing 1. 7 million likes. Though Heinz may be late to a trend that is ancient by TikTok's frenetic standards, it compensates with sheer, delightful commitment to the bit, transforming a simple condiment into a narrative-driven, shareable piece of pop culture nostalgia.

#Heinz

#Thanksgiving

#gravy

#leftovers

#moist maker

#Friends

#TikTok

#marketing

#featured

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