Photographer Duane Michals Shoots Jacob Elordi for Bottega Veneta.

11 hours ago7 min read

In a move that seamlessly blends old-school artistic gravitas with new-generation star power, Bottega Veneta has enlisted the legendary 93-year-old photographer Duane Michals to lens heartthrob actor Jacob Elordi for its latest campaign, a masterstroke that feels less like a fashion sell and more like a cultural event. This isn't just another celebrity endorsement; it’s a full-throated declaration from creative director Matthieu Blazy that the house is a serious player in the art world, a narrative he’s been carefully crafting by aligning with figures of profound creative integrity rather than fleeting influencers.Michals, a true iconoclast known for his haunting sequential images and handwritten philosophical texts, represents a departure from the slick, hyper-polished aesthetic that dominates luxury advertising, bringing a raw, poetic, and deeply human touch to the campaign that immediately elevates it. Imagine the scene: the seasoned artist, a living repository of photographic history, directing the towering Elordi, whose meteoric rise from *The Kissing Booth* to *Priscilla* and *Saltburn* has cemented his status as both a critically acclaimed actor and an object of global fascination.This pairing is pure alchemy, a meeting of two different kinds of icons across a generational divide, and the resulting images are sure to be dissected for their narrative depth and emotional resonance, a far cry from a model simply holding a bag. Bottega Veneta, under Blazy, has become the industry’s quiet intellectual, famously deleting its entire social media presence to build mystique and focusing on craftsmanship and artistic collaboration over viral hype.This campaign with Michals follows in the footsteps of other high-art engagements, like their support of the Italian film magazine *Cahiers du Cinéma*, reinforcing a brand identity built on substance and sophistication. For Elordi, this is another meticulously curated step in building a legacy that transcends teen idol fame, aligning himself with a heritage brand and a photographic legend to solidify his position as a serious artist in his own right.The fashion world is watching closely, as this collaboration signals a broader trend of luxury houses seeking legitimacy through genuine art world partnerships, moving beyond the transactional and into the transcendental. It’s a red carpet moment in print, a glamorous whisper in a world of shouts, and exactly the kind of storytelling that gets the front row talking long after the flashbulbs have faded.

#featured

#Duane Michals

#Jacob Elordi

#Bottega Veneta

#fashion campaign

#photography

#art collaboration

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