How to watch the Lego CES 2026 press conference live

2 days ago7 min read

Alright, builders and streamers, strap in because the plastic brick overlords are making a power move. For the first time ever, The Lego Group is crashing the biggest tech party on the planet, CES, with its own dedicated press conference on Monday, January 5th at 1 PM ET.Let’s be real, seeing Lego on the CES schedule feels as surreal as finding a rare, printed 1x1 tile in a bulk bin—it’s unexpected, but you know it’s gonna be good. The details on where to catch the livestream are still under wraps, but you can bet the Engadget crew will be liveblogging the whole thing if the official feed isn’t up, so consider this your one-stop-shop for all the blocky news drops.Now, the million-dollar question: what in the name of the Brick Separator are they going to show? Lego’s playing this one closer to the chest than a Master Builder guarding their secret MOC techniques, offering zero official hints. This is CES, though, not Toy Fair.We’re not likely to get a straightforward parade of 2026 sets (though, for the record, the upcoming lineup including more botanical collections and rumored deep-cut IP collabs is absolutely fire). The speculation in my Discord channels and across gaming subreddits is running wilder than a minifig in a blender.The smart money is on something tech-adjacent and experience-driven. Remember last year at CES 2025? Lego didn’t just show up; they partnered with Sony to drop the trailer for Lego Horizon Adventures, proving they understand that their universe extends far beyond physical bricks into digital worlds.Following that playbook, it’s a solid bet they’ll dedicate serious stage time to *Lego Batman: Legacy of the Dark Knight*, the next big-ticket video game slated for 2026. Imagine a deep dive into the game’s mechanics, maybe a reveal of its open-world Gotham, or even a surprise shadow-drop of a playable demo—that’s the kind of hype-generating move that fits the CES vibe perfectly.But don’t sleep on their other ventures. Lego has been deep in the sim-racing scene, collaborating on the official Lego Group F1 Academy racing car.A segment showcasing the tech behind designing that car, from aerodynamics simulated with software to the real-world engineering challenges, would be a slick way to bridge their playful brand with high-stakes tech. It’s brand-building, sure, but it’s the cool, aspirational kind that resonates with the CES crowd.Then there’s the sustainability angle, which is less ‘flashy trailer’ and more ‘core company mission. ’ Lego has those ambitious 2032 goals hanging over everything—making bricks from sustainable materials, slashing carbon emissions by 37%.

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