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January Ventures Funds Underrepresented AI Founders in Legacy Industries

ET
Ethan Brown
2 hours ago7 min read2 comments
While the tech world obsesses over AI infrastructure plays in Silicon Valley, a far more compelling story is unfolding in the trenches of legacy industries, where January Ventures is making a calculated bet on the most overlooked asset in technology: operational expertise. Think of it like the personal finance principle of investing in what you know, but applied at the venture capital level.While everyone else is chasing the same hyped-up large language model startups in San Francisco, January is quietly writing pre-seed checks for a different breed of founder—the ones who have spent years, sometimes decades, inside the complex, often archaic systems of healthcare, manufacturing, and global supply chains. These founders aren't just AI theorists; they're seasoned operators who have lived the pain points.They're the supply chain manager who lost millions due to a single port delay, the nurse who witnessed critical medication errors from outdated record-keeping, or the factory floor supervisor who saw production lines halt over a parts shortage a simple algorithm could have predicted. This is the ultimate 'side hustle' mentality scaled into a venture thesis: finding alpha not in the crowded, efficient markets, but in the inefficient, massive old-economy sectors that have been largely ignored by the flashier parts of the tech ecosystem.The defensibility of these companies isn't just in their code; it's in their data moats—proprietary datasets gathered from years of industry-specific experience—and their deep, trust-based networks that a fresh computer science graduate simply cannot replicate. It’s the investment equivalent of buying a value stock with a strong dividend while everyone else is day-trading meme coins.By focusing specifically on underrepresented founders, January is also tapping into a massively undervalued pool of talent. The data is clear: diverse founding teams often build for overlooked markets and, according to numerous studies, can deliver superior returns.This isn't just altruism; it's sharp, contrarian strategy. They're essentially applying a value-investing framework to the startup world, seeking out founders with deep 'domain intrinsic value' who are using AI as a lever to generate outsized returns in industries ripe for disruption.The potential downstream effects are enormous. Success here could mean more resilient supply chains that don't collapse at the first sign of global trouble, more efficient manufacturing that reduces waste and cost, and a healthcare system that finally uses data to proactively manage patient health rather than just react to sickness. For the savvy investor or aspiring entrepreneur, the lesson from January Ventures is a powerful one: sometimes the biggest opportunities aren't in building the next foundational tech platform, but in being the one who finally brings that technology to the multi-trillion-dollar industries that have been waiting for it.
#venture capital
#underrepresented founders
#AI startups
#healthcare
#manufacturing
#supply chain
#pre-seed funding
#featured

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