CryptobitcoinInstitutional Adoption
Fold and Steak 'n Shake Launch Bitcoin Rewards Program for Burger Purchases
Fold, a financial technology company, has announced a partnership with the restaurant chain Steak 'n Shake to introduce a new rewards program that allows customers to earn bitcoin on their purchases. The initiative, dubbed the Bitcoin Burger rewards program, integrates Fold's existing bitcoin rewards infrastructure directly into the Steak 'n Shake customer experience.Participants can earn bitcoin, rather than traditional points or miles, when buying items like burgers and milkshakes. This program aims to make bitcoin accumulation accessible through routine consumer spending.The partnership highlights a growing trend of integrating digital currency rewards into mainstream retail and dining, moving beyond speculative trading to demonstrate practical, everyday utility. While the broader regulatory environment for digital assets continues to evolve, such consumer-focused programs seek to normalize bitcoin ownership. If successful, this model could potentially influence other major retailers to explore similar crypto-based loyalty initiatives.
#featured
#Fold
#Steak 'n Shake
#Bitcoin Burger
#rewards program
#bitcoin cashback
#FLD token
#retail adoption
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