Knicks' Miles McBride Launches Location-Sharing App Mmotion.

6 hours ago7 min read

In a move that feels more like a slick crossover than a standard business pivot, New York Knicks guard Miles 'Deuce' McBride is stepping off the hardwood and into the tech arena with the launch of his new friendship app, Mmotion. Forget just checking into a gym; this app is McBride's full-court press into social discovery, blending real-time location sharing with algorithms designed to connect you with nearby users who actually share your interests—think finding a pickup game crew in your neighborhood or linking up with fellow sneakerheads at a drop.It’s a play that makes perfect sense for a player known for his relentless defensive energy and court vision; he’s just applying that same awareness to the chaotic scrum of modern social connectivity. The app itself, reportedly in development during the offseason, aims to cut through the noise of generic social media feeds and dating apps that often feel like throwing up a half-court heave at the buzzer.Instead, Mmotion promises a more curated, interest-based approach to forging real-world connections, a digital assist for turning proximity into community. This isn't the first time an NBA player has ventured into tech—just look at Kevin Durant’s investment portfolio or Steph Curry’s production company—but McBride’s hands-on involvement in the concept and design places him in a different category, more founder than figurehead.The timing is also intriguing, dropping as the league navigates the delicate balance between players' personal brands and their on-court responsibilities. One can’t help but draw a parallel to the league’s growing emphasis on player empowerment and business acumen, a trend championed by legends like LeBron James.For McBride, a young player carving out his role on a storied franchise, this venture is a statement beyond basketball. It signals an ambition to build something lasting, a legacy that isn't solely dependent on three-pointers and defensive stops.The potential implications are vast. If Mmotion gains traction, it could redefine how athletes engage with their fans and communities, moving beyond mere endorsements to creating functional platforms that solve genuine social problems.Imagine a future where an athlete’s app becomes as ubiquitous as their signature sneaker. Of course, the tech landscape is a tougher opponent than some give it credit for, littered with the ghosts of failed startups that couldn't scale or monetize effectively.McBride and his team will need to navigate data privacy concerns, user adoption hurdles, and the fickle nature of app store trends. But if his tenacity on the court is any indication—remember his breakout performances in the playoffs, hounding opposing guards for 48 minutes—he’s not one to back down from a challenge. This launch is more than a side project; it’s a test of whether an athlete’s drive and vision can translate into a viable tech enterprise, and frankly, it’s a more exciting development than most offseason trade rumors.

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#Miles McBride

#Knicks

#friendship app

#Mmotion

#location sharing

#social discovery

#New York