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Entertainmentawards & festivalsCannes Film Festival

Miss Universe contestants display national costumes in Thailand.

LI
Lily Harper
2 hours ago7 min read
The stage in Thailand was an absolute spectacle, a vibrant, pulsating heart of global glamour as the 122 Miss Universe contestants descended for the National Costume Show, transforming the packed arena into a living, breathing atlas of dreams. This wasn't just a parade; it was a high-octane fashion battle, a sartorial Olympics where every sequin told a story and every feather was a declaration of national pride.Picture it: the roar of the crowd, a tidal wave of cheers crashing against the stage as El Salvador's contestant emerged as a resplendent, fiery phoenix, her wingspan so majestic it seemed to challenge the very architecture of the venue, a symbol of resilience woven from thread and ambition. Then came Colombia, a walking, dancing celebration of coffee culture, her headpiece a towering, intricate arrangement of coffee beans and flowers, a fragrant homage to the nation's most famous export that had the audience swooning.It’s these moments—the gasp that ripples through the crowd when a truly iconic look appears—that make this pre-pageant event more thrilling than the final coronation for many of us fashion devotees. The Philippines didn't just wear a costume; she wore a narrative, embodying the strength of the Filipino people with a warrior-inspired gown adorned with traditional patterns and pearls, a powerful statement that echoed the nation's rich history.Meanwhile, Thailand, playing the gracious host, presented a look that was pure elegance, a golden tribute to a mythical *Kinnaree*, a half-bird, half-woman figure from Thai folklore, her grace a silent promise of the hospitality and wonder the competition holds. This show is where the real game is played, a strategic display of cultural capital and brand-building that can catapult a delegate into the spotlight long before the swimsuit competition even begins.We’ve seen it before—how a show-stopping national costume, like Catriona Gray’s iconic Ibong Adarna for the Philippines in 2018, creates a media frenzy that fuels a contestant's journey to the crown. It’s a high-stakes gamble; a misstep can be forgotten, but a triumph, like Mexico’s dazzling Alebrije fantasy creature from a few years back, becomes an indelible part of Miss Universe legend, shared and memed across social media for years to come.Behind the glitter, the pressure is immense. Designers and national directors spend months, sometimes years, conceptualizing these pieces, knowing they have mere minutes on a global stage to make an unforgettable impression.It’s a delicate balance of authenticity and theatricality, of representing a nation’s soul without succumbing to cliché. The cheers from the arena are the first real verdict, a raw, unfiltered gauge of a look's impact, and last night in Thailand, the verdict was clear: the world of Miss Universe is more creative, more daring, and more breathtakingly beautiful than ever.
#featured
#Miss Universe
#national costumes
#Thailand
#pageant
#cultural showcase
#contestants

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