Otherauto & mobilityElectric Vehicles
The Mac Pro could be the latest addition to Apple's product purgatory
The Mac Pro, Apple's once-unassailable flagship for creative professionals, appears to be entering a state of product purgatory, a fate that feels both surprising and yet somehow inevitable for those who've watched the company's evolving priorities. According to Mark Gurman's authoritative Power On newsletter, the wait for a new model isn't just long—it's potentially indefinite, with no refresh expected in 2026 and its future within Apple's desktop strategy now described as profoundly uncertain.The core of this shift lies in the silicon; Gurman reports that Apple has halted development on the M4 Ultra chip, the very engine that was supposed to power the next-generation Mac Pro. Instead, the company is looking ahead to the M5 Ultra as its next high-end desktop chip, but crucially, this powerhouse is currently slated exclusively for the Mac Studio.This internal pivot is telling. It signals a fundamental re-evaluation of who Apple's professional user really is.The Mac Pro, with its storied history dating back to the iconic 'cheese grater' design of the early 2000s, has always been a statement piece—a machine for the one percent of users who need absolute, no-compromise performance and expandability, from film composers orchestrating massive sample libraries to scientists running complex simulations. Yet, Apple's experiments, like the controversial but beautiful 'trash can' cylinder of 2013, often seemed to prioritize form over the function this elite user base demanded, leading to a period of neglect that alienated its core audience.The current model, a return to a more traditional tower form factor with the mighty M2 Ultra, was meant to be a course correction, a reaffirmation of commitment. But if Gurman's sources are correct, that commitment has wavered.The calculus is simple: the Mac Studio, a compact powerhouse, delivers a staggering amount of performance in a tiny footprint, satisfying the needs of the vast majority of pros—video editors, 3D artists, photographers—without the complexity and cost associated with the Pro's modular architecture. For Apple, a company that thrives on scale and integration, focusing resources on the Studio is a more efficient allocation of its engineering talent.The potential consequence is the slow sunsetting of a legend, relegating the Mac Pro to the same dusty shelf as the 17-inch MacBook Pro or the Apple Thunderbolt Display—products that served a passionate niche but were ultimately deemed non-essential to the broader corporate vision. This leaves a critical question unanswered: what happens to the users at the very apex of computational need? They are a small market, but an influential one, and their defection to high-end Windows workstations could have a subtle but real impact on Apple's aura as the ultimate destination for creative and technical excellence.
#Apple
#Mac Pro
#product purgatory
#M4 Ultra
#M5 Ultra
#Mac Studio
#lead focus news