New Video Platform Boosts Artist Revenue and Control

5 hours ago7 min read

In a digital landscape where streaming services often feel like soulless content mills, a new platform called Buy. Video is hitting all the right notes for the creative community, offering artists not just a stage but a fair share of the profits and genuine control over their work.This isn't just another tech startup making big promises; it’s a fundamental remix of the artist-platform relationship, addressing the long-standing dissonance where creators provide the melody but the platforms keep the royalties. For years, musicians and filmmakers have been playing to a crowded room on sites that take a hefty cut, algorithmically bury independent work, and dictate terms in a one-sided contract.Buy. Video changes the tempo by putting the power of distribution, pricing, and rights management directly into the artists' hands, effectively allowing them to curate their own gallery opening instead of being just another painting in a vast, impersonal warehouse.The platform’s model, which reportedly generates 'consequentially better revenue' than established competitors, operates on a principle that should be a standard but is revolutionary in practice: that the value of art is not just in its views but in its direct economic sustainability for its creator. Imagine a world where a budding director can release a short film without it being demonetized by opaque policies, or an animator can sell their series directly to fans, building a patron relationship that bypasses the traditional, gatekept channels of studios and networks.This shift echoes the indie music revolution of the early 2000s, when bands used platforms like Bandcamp to connect directly with listeners, but Buy. Video is applying that ethos to the more complex, bandwidth-heavy world of video.The implications are profound, potentially decentralizing creative industries in the same way NFTs challenged traditional art ownership, though hopefully with more stability and less speculative frenzy. While platforms like YouTube and Vimeo have their place, they often feel like a crowded festival where you’re lucky if someone hears your song; Buy.Video aims to be the intimate concert hall where every ticket sold goes back to the performer. The success of such a venture, however, will hinge on its ability to attract a critical mass of both creators and consumers, avoiding the fate of earlier, well-intentioned platforms that faded into obscurity due to poor discoverability. If it succeeds, it could compose a new future for digital art—one where the artist is finally the headliner, not just a supporting act in a tech giant’s world tour.

#video platform

#artists

#revenue

#creative control

#online sales

#featured

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