30 Best Early Black Friday Deals on WIRED-Tested Gear (2025)

1 hour ago7 min read

The annual consumer pilgrimage known as Black Friday has begun its slow, creeping descent into our calendars, arriving earlier each year like an overeager holiday guest, and this season’s first wave of deals is already washing ashore with a delightful splash. We’ve been tracking the digital aisles and have curated a list of the 30 best early offers, but this isn't just a random assortment of discounts; every single gadget, from the whimsical smart bird feeder that turns your garden into a nature documentary to the sophisticated smartwatch that monitors your sleep cycles with the precision of a personal somnologist, has been rigorously vetted and tested by WIRED’s team of experts.Imagine the smart bird feeder, for instance—it’s not merely a container for seeds but a window into a secret avian world, capturing high-definition videos of cardinals and blue jays that you can share with a tap, blending backyard serenity with cutting-edge technology in a way that feels both charming and futuristic. Then there are the vacuums, those unsung heroes of domestic harmony; the ones on our list have been put through their paces on everything from stubborn pet hair embedded in deep-pile rugs to the mysterious, crumb-like confetti that seems to perpetually surround kitchen islands, proving their mettle where cheaper models would simply give up and whir sadly.And the smartwatches? They’re less about telling time and more about managing your life’s tempo, offering insights that go beyond step counts to analyze stress levels and recovery, acting as a tiny, wearable life coach on your wrist. This curated approach to deal-hunting is a necessary antidote to the overwhelming frenzy of the main shopping day, a strategic move for those who prefer a calm, considered purchase over a midnight stampede.It’s a trend that speaks to a broader shift in consumer behavior—a move towards intentionality, where the value isn't just in the price tag but in the proven performance and lasting quality of an item. Think of it as the difference between grabbing a fast-fashion sweater that will unravel after three washes and investing in a beautifully crafted coat that will become a wardrobe staple for years; these deals are the latter.So, whether you're looking to finally upgrade your home's tech ecosystem or find the perfect, genuinely useful gift for that notoriously hard-to-shop-for relative, this early list is your treasure map, guiding you to the gems and helping you avoid the glittery fool's gold that so often populates these sales. It’s shopping, but smarter, and honestly, a whole lot more fun.

#featured

#early black friday deals

#wired tested gear

#shopping discounts

#consumer electronics

#smart home devices